Social Media course (Sydney) – marketing your business using social media
Event on 2012-02-03 09:30:00
This one day course will give you: the big picture principles to be successful long term, practical tips to get going now, and resources (guides & videos) to help later. Date options 1/6, 29/6, 27/7. Small classes (up to 12 people) mean you'll get more out of the day.
Call 0403 517242 to talk with instructor Phil Stubbs, or for more info read on:
How we work
We provide and use:
- examples of best practice (small business and corporate)
- live online demonstrations
- resources you can use later to continue learning (including videos)
- a plain English approach to teaching (we avoid tech talk)
- a practical component which focuses on your business
What's in the course?
This is our popular all-in-one package – where we cover the key bases in a day.
The key components of the course are:
1. Big picture / strategic thinking
- the key principles for success in the long run
- what you can learn from businesses using it well
- what you can expect to get out of social media
- how social media is different to old media
- where social media fits in with your overall marketing
- traditional marketing and communication techniques you should apply
- which social media platforms to use
2. The nitty gritty of developing your platforms
Facebook
- how to use Facebook for marketing your business
- tips for maximising the effectiveness of Facebook
- what to post on Facebook / what works best
- examples of best practice (from small business to larger corporate work)
- an intro to Facebook advertising
- Facebook learning resources – if you're starting or further down the track
Twitter
- how to use Twitter for marketing your business
- tips for maximising the effectiveness of Twitter
- what to tweet about / what works best
- an explanation of the key Twitter tools
- examples of best practice (from small business to larger corporate work)
- Twitter learning resources – if you're starting or further down the track
Linkedin
- how to use Linkedin for networking, branding and B2B
- tips for maximising the effectiveness of Linkedin
- examples of professional business people using Linkedin well
- Linkedin learning resources – if you're starting or further down the track
YouTube
- how to use YouTube and videos for marketing your business
- tips for maximising the effectiveness of YouTube
- types of videos you can put on YouTube / what works best
- examples of best practice (from small business to larger corporate work)
- YouTube learning resources – if you're starting or further down the track
Blogging
- how to use blogging for marketing your business
- tips for maximising the effectiveness of your blog
- what to blog about / genres of blog posts
- examples of best practice (from small business to larger corporate work)
- blogging learning resources – if you're starting or further down the track
3. Search engine optimisation
- the role of social media in search engine optimisation (getting up in google)
- a crash course in SEO – the essentials to help get your websites higher
- SEO learning resources – if you're starting or further down the track
4. Social media planning
- the key elements of a social media plan
- an example of a social media plan
- prac session where we brainstorm content ideas
- prac session where we develop and focus your social media plan
5. Key issues
- how to measure ROI (the return on investment for the time you put in)
- an intro to developing social media policy for organisations
- how to build and interact with your online community over time
- what to do about negative comments
6. Starting and managing your time
- where to start with social media / strategies to help get you going
- how to fit in the time to keep it going
- feeding and interlinking your social media and website
- the key things you should do straight away
Why learn about social media marketing?
The cost to start social media platforms is free. The hidden cost is the time it takes to really get it working well – which makes it imperative you understand the principles for long term success, how successful players are using it, and how you should be spending your own precious time.
Those successful businesses have used social media to:
- listen to what's happening in the market
- build relationships with customers
- focus attention on their brand's strengths
- position as a leader in their field and build brand value
- get higher in google searches
- generate leads and opportunities
Who should do the course?
This one day course is for people who want to learn quickly how they can use social media more effectively. Whether you run a small business, you work in a corporate environment, or you're promoting a charity or creative project. It includes people with marketing, PR and advertising responsibilities.
Who is teaching the course?
Phil Stubbs has 10 years experience working in advertising and the media, 10 years teaching in higher education and 4 years campaigning online.
He has a solid foundation in marketing having worked in leading advertising agencies in Sydney including The Campaign Palace. He's worked on campaigns for clients with large budgets – from Rydges Hotels to Oil of Ulay through to small business, creative startups, charities and causes. He set up practical advertising programs at Charles Sturt University and the Uni of Western Sydney.
Want to talk to the instructor?
If you'd like to know more, you're welcome to call me (Phil Stubbs) at the School on +61 2 9665 4308 and 0403 517 242. Or email mediaschoolaustralia(at)gmail.com.
Can't make the current course date?
We can let you know when the next course is on by email. Simply subscribe to our mailing list on our website www.mediaschool.com.au. (We keep our messages to a minimum and you can unsubscribe any time.) You're also welcome to Like our Media School Facebook page for updates about courses and occasional tips on how to use social media for marketing your business.
Interested in other social media courses?
As well as social media marketing, we offer follow-on in-depth courses on: Facebook, Twitter, LinkedIn, YouTube and blogging for business.
We also have training in search engine optimisation and personal branding.
View other social media marketing courses offered by Media School in Sydney.
How to secure your place on the course
The simplest way to secure a spot is to book and pay here on Eventbrite. Our programs are becoming popular, so in many cases, you'll need to get in early to ensure your place. Unfortunately we can't accept a booking without full payment of fees. Our terms and conditions for cancellations are below*.
Our secret weapon (caring)
We're confident you'll get a lot out of this course. We've been working in business, education and the media for over 20 years. We genuinely care about helping people and seeing their business succeed. We're sure our course will be well worth your time and money.
By all means give me a call if there's anything you'd like to know more about.
Phil Stubbs,
Director, Media School.
* What happens if you need to cancel your booking:
If you do book and then can't make it, we usually allow you to transfer your booking to a later date – if you let us know by email 48 hours prior to the event. You can transfer the money you've paid to a later offering of the same course or toward another course offered by us. (Though these need to be within 12 months of your original course date.) There's an administration fee of 10% of the course price for each transfer.
If you want to cancel the booking completely, we will issue a refund if you let us know in writing (by email) 5 business days before the event. There is however a cancellation fee of 20% of the course price (which will be deducted from the refund.) Refunds will not be issued if you notify us within 5 days of the course. (Best to transfer your money to the next course in this case.)
Another person may take your place on the course you've booked if you can't attend. Please let us know by email prior to the course in this case (with the name of the person taking your place.) If you don't show up for a course, unfortunately we can't issue a transfer or refund.
at Media School Studio
335 Clovelly Road
Sydney, Australia
